Making Convention Websites Useful
I spend several hours every month adding and updating our Convention & Local Event pages. It truly amazes me how many convention websites don't have useful information. I see this all the time when adding conventions to Find Gamers. It's a recipe for failure that doesn't help you get more folks to your convention. Taking a little more time to add the useful data to your website will encourage more folks to visit your website and convention.
Let's look at a few things below that sadly, have stopped surprising me. I'm sure you many of you have seen these problems too. All of these examples come from today's update to the Conventions Page.
Conventions website's that:
- Don't have an address for their location anywhere on their website. I see this more than anything else.
- Give the address as the corner of two roads but don't give the city or state.
- Don't actually explain what happens at the convention.
- Have great pages for individual convention activities but don't describe the convention at all.
- Don't have a method of contacting the convention to ask questions. No web form, email address or forum.
- Mix up the previous year's convention pages with the upcoming convention's activities.
Just so you don't think I am picking on small conventions, take a look at the 2016 Origins Game Fair website. It is a great example of failure. While some information is there, the text is fairly illegible. Somebody made a lot of assumptions, they think everyone knows what Origins is all about. There isn't a description of the convention to be found or much useful information that might explain to a new gamer what Origins is all about.
It's very important to get the word out about your event. That's why we support conventions and other local events here at Find Gamers. Just try to keep in mind that there are always new folks interested in your convention but it is up to you to sell it to them. Make sure you have all of the useful information and they'll come.
Speaking of conventions, I'll be headed over to MidSouthCon 34 in Memphis TN this weekend. I'm looking forward to some D&D, Paranoia, Cthulhu and maybe a little Shadow of the Demon Lord. Hopefully I'll see a few of you there.
This blog entry was referenced by the thread Con in a Box on BoardGameGeek's website. He has a lot of good suggestions besides my little rant, so I'd suggest convention organizers read them carefully. It's good stuff!